Questions people ask
How do I choose one website improvement?
Start with a real visitor question, choose the existing page closest to answering it, and make the smallest change that can be reviewed.
Do I always need a new page?
No. Improve an existing page first when it already answers most of the question. A new page needs a distinct question and unique value.
Why review at 28 and 56 days?
They are useful comparison points, not proof of cause. Low-volume or seasonal work may need a longer period.
Does more traffic prove an edit worked?
No. Campaigns, seasonality, outages and other changes may contribute. Report the observation and uncertainty.
Is a mention the same as a visit?
No. A mention makes a name visible; a visit needs suitable measurement data. A citation is a separate signal again.
Can a page guarantee an AI citation?
No. A clear accessible page may be more useful, while selection by an AI system remains outside your control.
Can an assistant publish changes?
Only with separate, recorded authority within the right scope. A draft or analysis is not publication authority.
Does schema guarantee a rich result or citation?
No. Schema should accurately describe visible content and does not promise rich results, citations or AI-answer inclusion.