Stories and practical decisions

Stories and practical decisions

• Choose one website improvement that answers a real question

  Start with the question a visitor needs answered, then improve the existing page that comes closest. Keep the change small enough to inspect and review.

• Did a website change help? Check at 28 and 56 days

  A better chart after publication can be useful evidence, but it is not automatic proof of cause. Define the question, save a baseline and compare carefully.

• Mentions, citations and visits are three different signals

  A name in an answer, a cited source and a visit to a site are separate observations. Report them separately and state their limits.

• Prepare website work without losing control

  Faster preparation is not automatic execution. Give every step a purpose, source, owner and stopping point.